3 min read

Are you using Guest Wi-Fi to its advantage?

By Paul Sweeney on August 23, 2016

It’s something we keep hearing, and something we can’t get away from - the demand for access has heightened dramatically in the last few years. More of us are carrying multiple devices, and hand in hand with that has come an expectation for Wi-Fi in the places we spend our time.

Topics: Customer Engagement
3 min read

5 Ways Wi-Fi Can Improve your Customer Service

By Paul Sweeney on May 13, 2016

Over the past few years the provision of free Wi-Fi has gone from a nice to have, to something often expected by visitors. In fact, it can even be the deciding factor between a long visitor stay and a fleeting one.

With the increased use of smartphones, the fears of giving access to cheaper options online is no longer a rational one, as through mobile data they could access this anyway. The finer point here is that by offering the ability to stop burning through mobile data, you are increasing the chances of a longer stay and opening the door to further engagement and loyalty.

Topics: Customer Engagement
2 min read

Wi-Fi in Restaurants - What to Consider

By Paul Sweeney on February 17, 2016

Diners are increasingly expecting Wi-Fi in restaurants. And in turn restaurants are increasingly offering guest Wi-Fi to satisfy these expectations.

Topics: Wi-Fi Customer Engagement
3 min read

Calculating the ROI on In-Store Wi-Fi

By Paul Sweeney on February 09, 2016

There's considerable excitement about the potential for retailers to offer in-store Wi-Fi in order to gain customer insight and deliver a personalised shopping experience.

Topics: Wi-Fi Customer Engagement