It’s something we keep hearing, and something we can’t get away from - the demand for access has heightened dramatically in the last few years. More of us are carrying multiple devices, and hand in hand with that has come an expectation for Wi-Fi in the places we spend our time.

Over the past few years the provision of free Wi-Fi has gone from a nice to have, to something often expected by visitors. In fact, it can even be the deciding factor between a long visitor stay and a fleeting one.

With the increased use of smartphones, the fears of giving access to cheaper options online is no longer a rational one, as through mobile data they could access this anyway. The finer point here is that by offering the ability to stop burning through mobile data, you are increasing the chances of a longer stay and opening the door to further engagement and loyalty.

Diners are increasingly expecting Wi-Fi in restaurants. And in turn restaurants are increasingly offering guest Wi-Fi to satisfy these expectations.

There's considerable excitement about the potential for retailers to offer in-store Wi-Fi in order to gain customer insight and deliver a personalised shopping experience.