Why We Changed our Tagline to ‘Secure Infrastructure’

Written by: Martin Jones @ LAN3 | August 05, 2016

The eagle-eyed amongst you may have noticed that we have changed the LAN3 tagline from ‘networking solutions’ to ‘secure infrastructure’. While this may not have changed the course of global history, or realigned the planets, this change feels significant to us - because it better reflects the business we have become.

LAN3 Secure Infrastructure

For many years, networking was what we did, and what most people knew us for. But as time has passed, we’ve responded to a changing world - and our customer’s needs – and our company has matured.

Below I explain the change:

1)   We go beyond ‘just networks’

We are still experts in networking, and pride ourselves on using our expertise and experience to deliver a network that will exactly meet the individual needs of your business or organisation. But these days, we deal with a wide range of infrastructure.

2)   Security is becoming ever-more important….

Everyone, no matter if they work in business, the private sector or academia, should be concerned about security.

According to a PWC survey commissioned by the UK government, 90% of large organisations and 74% of small businesses suffered some form of cyber breach during 2015. These are significant increases compared to the year before.

The average cost of the worst single breach suffered by large organisations also rose to between £1.46m and £3.14m, and to between £75,200 and £310,800 for small businesses.

Clearly – as cyberattacks are becoming more regular and more expensive - security is not something that anyone can afford to ignore.

If you’re looking for support in this area, you need to find a company that will take your security seriously, and not just sell you another box of tricks.

3)   …..so security is an integral part of everything we do

Security is so fundamental to us that we always consider its implications in any job we undertake. Even if a client hasn’t hired us to do something directly security-related, we will always look at your current arrangements, and make recommendations if there are critical issues. After all, there’s not much point in using us to drive improvements if those improvements could be jeopardised at any moment by a security breach.

The takeaway: new tagline, old values

So yes, we have changed our tagline, because we are not just another ‘IT network’ company.

But it is also worth pointing out what has not changed about LAN3. The reason why we exist on earth remains the same – to use IT to solve business problems. We still believe in working in partnership with our clients – listening to their challenges, providing them with valuable information and advice, and delivering professional implementation and support. We still work with energy and enthusiasm. And we always stay ahead of the curve, because that curve heads towards you pretty fast in our sector.

Just remember those two words – secure infrastructure. You read them here first!

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